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Step 1: Identify your hidden outcome.

Most founders pitch features.

"AI-powered." "Automated." "10x faster."

Nobody cares.

You'll get lost in a sea of slop.

Here's the only question that matters:

What does a users life look like after using your product?

Durable wasn't an AI website builder.

It was a way to replace your 9-5 income.

One positioning decision.

The difference between 100K views and millions.

3月18日

Introducing Durable. The first AI business builder that replaces your 9-5 income. RT + comment “Durable” and we'll build your business for FREE.

Here's how to find yours in 10 minutes:

→ Write down every feature your product has

→ After each one ask "so what?" out loud

→ Keep asking until you hit an emotion

→ That emotion is your positioning

→ Now write one sentence describing their life after using it

→ That sentence is your hook

We use Claude Code to run this automatically. The prompt:

"Here is a list of features for [product]. For each one, ask 'so what?' recursively until you reach an emotional outcome. Return the single strongest emotional positioning statement."

Weak: "AI website builder that work in seconds"

Strong: "Replace your 9-5 income"

Feel the difference?

Most people are dragged down by corporate jargon and trying to stay within brand guidelines.

Step 2: Engineer your video to score a 100

Every video we write gets scored on two things independently.

→ Invention Novelty: does this feel like something nobody has ever said?

→ Copy Intensity: does reading it make you feel something, not just understand something?

Everything in the video is scored and optimized.

We use a brain engagement measure, built by Meta, called Tribe, to measure success, before a video is ever released.

We also run a dedicated Weapons Check agent in Claude Code before anything gets filmed.

Every single line in the script gets scored independently on both dimensions.

Both have to hit 10/10.

A novel idea with flat copy fails.

Sharp copy about a boring feature fails.

Lines that don't pass get rewritten automatically.

Lines that are pure filler get cut entirely.

The prompt we use:

"Score this line on two dimensions: Invention Novelty (does it make the product feel like a genuine breakthrough?) and Copy Intensity (does it make someone feel something, not just understand something?). Both on a 1-10 scale. If either is below 10, rewrite it and explain what was weak."

Here's how we rewrite weak hooks:

Weak: "Introducing our new AI platform"

Strong: "We built the world's first AI that makes your competitors obsolete overnight"

Weak: "Our tool helps you grow faster"

Strong: "The exact system that took 4 startups from zero to 1M+ views"

Weak: "Better customer support"

Strong: "Non-Mumbai 24/7 support that actually solves your problem"

The transformation from weak to strong is always the same.

Replace vague with visceral.

Features with feelings.

Announcements with punches.

Step 3: Make your biggest haters do your distribution for you.

This is the most counterintuitive thing we've learned from launches, incredibly inverse from any marketing I've done before.

Moda was launching an AI design tool.

To designers.

Who, for the most part, despise AI design tools.

Every other company in that position does the same thing.

They ignore the hate.

They launch with standard product marketing language.

"AI for design"

They hope the demo speaks for itself.

The demo never speaks for itself.

It never does.

We did the opposite.

We owned the criticism before the critics could use it.

"The world's first design agent with taste."

Anti-slop.

By design.

Here's what happened:

Every designer who disagreed quote tweeted it.

Every quote tweet is a signal to X to show your post to more users.

The critics distributed it for us.

3月25日

We raised $7.5M to kill AI slop. Introducing Moda: the world's first design agent with taste. RT+ comment “Moda” and we’ll design your brand for FREE.

The prompt (must use X API key):

"Research the top posts on X in [category] sorted by engagement using advanced search Min_Faves:1000. Identify the ones with the highest quote tweet ratio. What is the core criticism or controversy that made people react? Summarize the single most activating nerve in this community."

Here's how to engineer this for your product:

→ Find the most common criticism of your category

→ Acknowledge it directly in your positioning

→ Make your product the solution to that exact criticism

→ Plant one line that a specific community can't help but react to

→ Watch them distribute your content while complaining about it

The SEO community.

The UGC creator community.

The design community.

The finance community.

All easy to activate.

Haters will quote tweet something that makes them defensive.

That engagement feeds the algorithm.

Step 4: Make the messaging match the message. (Sounds trivial, but it isn't)

HockeyStack raised $50M.

A sales company.

We asked one question before writing a single word:

What does this product help you do?

HockeyStack helps you break through the noise.

So we found proven viral concepts on Instagram:

Then replicated it in our launch video:

4月15日

We raised $50M to build the First AI Revenue Agent. It runs New Business, Expansion, and Prospecting to close you more business while you sleep.

Before we do any of that, our research agent runs 15 keyword searches across YouTube filtered three ways -- all time, last 12 months, last 30 days.

For each keyword it finds the highest performing video.

That's the ceiling.

Then it collects patterns downward until there's a massive drop-off in views.

The titles at the ceiling are the patterns worth stealing.

The prompt (use YouTube API or 1of10(.)com):

"Find are the top performing videos in [category] across the last 30 days, 12 months, and all time. Identify the structural pattern behind the highest performing titles. What is the core concept or framing that made them work? Now apply that same framing to [product]."

Here's how to find your key message:

→ What does this product actually help you do?

→ Is there a proven viral concept built on that same idea?

→ Can you borrow that concept and let the product speak through it?

I would spend the entire production budget on the right framing.

Step 5: Create for the algos signals.

This is the part most people get completely wrong.

The X algorithm doesn't measure engagement.

It measures two completely separate things.

Signal 1: Sourcing.

Will your post be shown at all?

Retweets are the primary sourcing signal.

No retweets = post never enters the For You feed. Ever. This is why giveaways that require a retweet work.

Signal 2: Ranking.

How high will your post appear?

Replies are the primary ranking signal.

But not just any replies.

Reply chains where the original author responds back.

That single mechanic is the most powerful signal on the platform.

Every reply you post creates a new chain.

And every chain tells the algorithm this is a real conversation worth showing to others.

More chains = higher ranking.

Higher ranking = more people see it.

More people see it = more replies.

That’s the cheat code to gamify millions of views.

You’ll know whether your post is going to live or die in the first 3 hours.

Here's the exact reply schedule we give every client:

→ Post goes live

→ Let it breathe for 30-60 minutes with organic audience only

→ Reply to every single comment immediately

→ Deploy connections and influencers when there's organic velocity

→ Continue replying to every comment for 48 hours

→ Never stop. Not for meetings. Not for sleep. Not for anything.

We use Claude Code to help draft replies in real time during the 48-hour window so the founder never goes silent. The prompt:

I'm working on a launch [Insert video script, all of my knowledge base about them]. Write 25 potential replies to people who are replying to me about the launch to keep the conversation going, add value, feel like a real human responding to it, and keep each under 280 characters, preferably less than that.

Launches where founders follow this exactly

ALWAYS outperform by 2-3x.

Step 6: Be strategic, not spammy.

Most companies make the mistake you should never do.

They blast every connection at once.

Or worse, they use influencers and tell them not to disclose they were being paid, by doing so break the law.

Awful.

We make it a mandatory requirement for each influencer to disclose.

If the algorithm sees a sudden artificial spike with no organic foundation.

It reads it as inauthentic.

The post dies within an hour.

Here's the secret key timing sequence:

Phase 1 - Minutes 0-60:

Let the post breathe.

Organic followers only.

Algorithm tests with your core audience first.

Reply to every question, thoughtfully.

Monitor engagement velocity.

Phase 2 - Hours 1-2:

Deploy 10-20 influencers if organic velocity is strong.

Stagger posts across 30-minute windows.

Phase 3 - Real time adjustment:

Watch engagement live.

Add gas when momentum is building.

Phase 4 - Next 24 hours:

Follow-up content while the algorithm is still hot.

Day 2: meme your product.

Day 3: deep dive on one specific feature.

Day 4: tell your company story.

Week 2: speak to the results results and show off testimonials.

Do this and you’ll never have an empty sales calendar again.

❗ I will send you our full launch playbook — templates, timing sequences, and briefs we've used for our viral launches. ❗

Comment "SAUCE" & I'll send you a 12 page manifesto.

None of our launches are luck.

Every single one was part of a viral system we created.

We obsess 7 days a week creating the best video content on X.

Founders spend years building the product.

Thirty minutes thinking about the launch.

The launch is the one thing that either makes your business millions or makes it fall flat on its face.

If you have a launch coming up…

DM me.

My team is killers: Emmy Winners, Ex-MrBeast, Ex-Mark Rober, and the minds behind hundreds of the worlds top content creators.

We write the script, travel to you with a production crew, edit the video, go through hundreds of revisions on each sequence, to get the perfect launch.

And plug you into our $100M distribution system with influencers.

Booking out your sales calendar for weeks (if not months).

Pricing starts at six figures.

Get Shown.

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